Marketing Sites

Date

2021-now

Place

WebstaurantStore

WebstaurantStore

Role

Web Design, Leadership, Strategy

Web Design, Leadership, Strategy

I collaborate with a small team of designers and developers to redesign legacy sites and create new ones for Clark Associates Companies and private labels. We eliminated the tedious manual entry required by old sites, automating the process through data manipulation from our catalog API. This enabled us to deliver impactful designs and visually appealing brands.

Our private label sites enhance brand discoverability for new customers through organic referrals and assist existing customers with commercial equipment needs. We've built a robust support system featuring instructional videos, manuals, and resources for compatible parts and accessories.

These sites now generate $1 million in conversion revenue across our e-commerce channels. Additionally, we work on company sites, primarily for Clark Associates, to communicate the company's scale, legacy, and culture. These sites also serve as a recruitment tool, integrating with mainstream job portals like LinkedIn.

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© David Leal 2024